According to the export trade data for November updated by the General Administration of Customs, China's e-cigarette exports totaled approximately US$930 million in November, up 4.7% month-on-month and down 1.2% year-on-year; the export volume was approximately 22,000 tons, up 6.37% month-on-month and up 0.37% year-on-year. The average export unit price was US$41.33/kg, down 1.57% month-on-month and 1.57% year-on-year; the average price of "electronic cigarettes and similar personal electronic atomization devices" was US$4.4/unit. Among them, "electronic cigarettes and similar personal electronic atomization devices" accounted for 24.7% of the export categories, while "non-combustion products that do not contain tobacco or reconstituted tobacco and contain nicotine" accounted for 75.3%.

    In November 2024, the United States, the United Kingdom, Germany, South Korea, and Malaysia occupied the top five export markets. The other five countries in the top ten are Canada (US$28.87 million), Russia (US$25.7 million), the United Arab Emirates (US$25.58 million), the Netherlands (US$24.64 million), and Indonesia (US$22.8 million).

   The United States ranked first with $327 million, accounting for 35.20% of the export share, achieving double-digit growth year-on-year and month-on-month, including a month-on-month increase of 16.69% and a year-on-year increase of 22.53%. The United Kingdom and Germany followed, ranking second and third with $88.05 million and $64.96 million respectively. Exports to the United Kingdom fell by 22.57% month-on-month and 7.56% year-on-year. Although the United Kingdom is less than one-third of the United States, it is still the leader in Europe. Exports to Germany increased by 14.58% month-on-month and 43.44% year-on-year. From October, it rose to the third place this month, becoming the largest e-cigarette market in the European Union; exports to South Korea reached $61.2 million, a month-on-month increase of 6.96% and a year-on-year decrease of 19.52%. Exports to Malaysia were $31.5 million,